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MOQ explained for small fashion brands
MOQ is the smallest quantity a factory will produce for a style, fabric or colour. Small brands can work with it by choosing factories whose lines fit small runs, reducing colour and fabric variety, and showing the design digitally before sampling.
Why factories set an MOQ
Setup, cutting and fabric minimums cost the same whether a run is small or large. The MOQ is where the factory's economics work.
Ways to work with a high MOQ
Reduce the number of colours and fabrics per style. Ask for factories with lower minimums in your category. Combine styles on the same fabric. Use digital samples to decide what to make before committing to physical ones.
ZUSHI AI matches on MOQ as well as product fit, so you see which factories can take your run size.
FAQ
Can MOQ be negotiated?
Sometimes, especially for repeat orders or shared fabric. Ask what drives the number.
Do digital samples help?
They cut the physical sample rounds before you place an order, so you commit to fewer, better-tested styles.